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- W65249 abstract "This paper describes the development of a Library Resource Center of promotional and marketing materials that is available in multiple languages on the ISI Web site. Collaboration between the ISI marketing staff in the United Kingdom, who built this electronic library, and librarians in other countries is discussed. U.S corporate marketing initiatives are addressed, including customized campaigns to promote awareness and provide training materials as needed in preand post-sale environments. Several sample pages from the ISI Web site are included. (MES) Reproductions supplied by EDRS are the best that can be made from the original document." @default.
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- W65249 date "2002-06-01" @default.
- W65249 modified "2023-09-27" @default.
- W65249 title "Collaborative Marketing: Library and Vendor Partnerships." @default.
- W65249 hasPublicationYear "2002" @default.
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