Matches in SemOpenAlex for { <https://semopenalex.org/work/W65263238> ?p ?o ?g. }
Showing items 1 to 61 of
61
with 100 items per page.
- W65263238 abstract "This research examines a whether a team-based marketing department impacts the positive performance of an organization. It examines whether organizations are better able understand its customers, competitors and its environment, and have the mechanisms in place to react quickly to changes in its environment. The market-orientation theory was used to examine this theory and was found to be mediate the team-performance relationship. This study was conducted in the Canadian pharmaceutical industry. The results of this study support that product managers who perceive their marketing departments to be team oriented are also more market oriented and have better marketing department performance outcomes than product manager who do not perceive themselves to be team oriented. Our hypotheses predicted and showed team orientation is positive and significant for market orientation and marketing performance. The research confirms that teams contribute to performance in knowledge based industries and in the product management area. It also confirms that teams are an essential component of a company striving to be more market oriented and customer-focused." @default.
- W65263238 created "2016-06-24" @default.
- W65263238 creator A5026844834 @default.
- W65263238 date "2002-01-01" @default.
- W65263238 modified "2023-09-27" @default.
- W65263238 title "Team-based marketing organizations in the pharmaceutical industry : the performance advantage" @default.
- W65263238 hasPublicationYear "2002" @default.
- W65263238 type Work @default.
- W65263238 sameAs 65263238 @default.
- W65263238 citedByCount "0" @default.
- W65263238 crossrefType "dissertation" @default.
- W65263238 hasAuthorship W65263238A5026844834 @default.
- W65263238 hasConcept C127576917 @default.
- W65263238 hasConcept C144133560 @default.
- W65263238 hasConcept C146937435 @default.
- W65263238 hasConcept C162853370 @default.
- W65263238 hasConcept C192975520 @default.
- W65263238 hasConcept C2524010 @default.
- W65263238 hasConcept C2779696404 @default.
- W65263238 hasConcept C33923547 @default.
- W65263238 hasConcept C48891531 @default.
- W65263238 hasConcept C54649085 @default.
- W65263238 hasConcept C90673727 @default.
- W65263238 hasConceptScore W65263238C127576917 @default.
- W65263238 hasConceptScore W65263238C144133560 @default.
- W65263238 hasConceptScore W65263238C146937435 @default.
- W65263238 hasConceptScore W65263238C162853370 @default.
- W65263238 hasConceptScore W65263238C192975520 @default.
- W65263238 hasConceptScore W65263238C2524010 @default.
- W65263238 hasConceptScore W65263238C2779696404 @default.
- W65263238 hasConceptScore W65263238C33923547 @default.
- W65263238 hasConceptScore W65263238C48891531 @default.
- W65263238 hasConceptScore W65263238C54649085 @default.
- W65263238 hasConceptScore W65263238C90673727 @default.
- W65263238 hasLocation W652632381 @default.
- W65263238 hasOpenAccess W65263238 @default.
- W65263238 hasPrimaryLocation W652632381 @default.
- W65263238 hasRelatedWork W1834154709 @default.
- W65263238 hasRelatedWork W1875581149 @default.
- W65263238 hasRelatedWork W2006147897 @default.
- W65263238 hasRelatedWork W2032854409 @default.
- W65263238 hasRelatedWork W2061877059 @default.
- W65263238 hasRelatedWork W2078933282 @default.
- W65263238 hasRelatedWork W2088350590 @default.
- W65263238 hasRelatedWork W2142023886 @default.
- W65263238 hasRelatedWork W2266658521 @default.
- W65263238 hasRelatedWork W2479752205 @default.
- W65263238 hasRelatedWork W2570952370 @default.
- W65263238 hasRelatedWork W2766241066 @default.
- W65263238 hasRelatedWork W2778521847 @default.
- W65263238 hasRelatedWork W3104778851 @default.
- W65263238 hasRelatedWork W3152916845 @default.
- W65263238 hasRelatedWork W3157024127 @default.
- W65263238 hasRelatedWork W3214601639 @default.
- W65263238 hasRelatedWork W327332940 @default.
- W65263238 hasRelatedWork W47305287 @default.
- W65263238 hasRelatedWork W2188596896 @default.
- W65263238 isParatext "false" @default.
- W65263238 isRetracted "false" @default.
- W65263238 magId "65263238" @default.
- W65263238 workType "dissertation" @default.