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- W652825041 abstract "Although some online communities have been able to pro- duce high quality products and to engage thousands of users, community designers usually struggle to engage new users and increase the level of contribution of current users. Some researchers have explored approaches to persuade users to collaborate. An important strand of this research area is based on sending messages to the current users and manipulate the content of the message in order to evaluate their effectiveness. Men- tioning the benefits of contributing has been tested, however the results of different studies have been contradictory. One of them have reported a positive effect in the contribution rate, but other one found that men- tioning benefits has depressed the level of contribution. Our hypothesis is that the effectiveness of messages may depend on other users’ vari- ables and not in the content message only. To test our hypothesis, we performed a study to evaluate the effect of messages mentioning commu- nity and personal benefits in different users’ cohorts. Levels of previous participation in the system and demographic data were tested in order to explain differences in the effectiveness of this engagement strategy." @default.
- W652825041 created "2016-06-24" @default.
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- W652825041 date "2011-06-27" @default.
- W652825041 modified "2023-09-23" @default.
- W652825041 title "Adapting Engagement e-mails to Users' Characteristics" @default.
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