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- W654167540 abstract "Marketing and Marketing Management: A First Basic Understanding.- Step 1 - Market Analysis: Structuring and Evaluating the Market Information.- Step 2 - Strategic and Operative Marketing Planning: Segmenting, Targeting, Positioning.- Step 3 - Marketing Implementation: Executing the Marketing Plan.- Conclusion: Marketing and Railroad Companies." @default.
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- W654167540 date "2014-07-02" @default.
- W654167540 modified "2023-09-26" @default.
- W654167540 title "The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities" @default.
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