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- W654345449 abstract "1. Introduction PART I: DIFFERENCES BETWEEN MEN AND WOMEN 2. Demographic Differences Between Men and Women 3. Psychographic and Behavioral Differences Between Men and Women PART II: MARKET SEGMENTATION THEORY AND PRACTICE 4. An Introduction To Market Segmentation Theory and Practice 5. Understanding Our Products 6. Understanding Our Customers 7. The Bridge 8. Ansoff's Growth Matrix - In Detail 9. The Problems-SolutionsTM Framework PART III: MARKETING TO WOMEN 10. How to More Effectively Market to Women 11. Masculine and Feminine 12. Conclusions" @default.
- W654345449 created "2016-06-24" @default.
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- W654345449 date "2014-01-01" @default.
- W654345449 modified "2023-09-26" @default.
- W654345449 title "Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs" @default.
- W654345449 hasPublicationYear "2014" @default.
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