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- W65486009 abstract "<h3>ABSTRACT</h3> This paper presents the findings from a study designed to investigate the use of interactive psychographics to develop cross-selling strategies. Interactive psychographics is the process of identifying psychographic-based segments, profiling the segments, matching individuals to the resulting segments, and developing actionable relationship strategies that best match the psychological and purchasing needs of each customer." @default.
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- W65486009 date "2002-03-01" @default.
- W65486009 modified "2023-10-05" @default.
- W65486009 title "Interactive Psychographics: Cross-Selling in the Banking Industry" @default.
- W65486009 doi "https://doi.org/10.2501/jar-42-2-7-22" @default.
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