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- W655990176 abstract "Part I Opening shots: introduction the road to Singapore. Part II Asian myths and realities: facts, fallacies and Farang the critical path the holy grail and how Asian brands can find it. Part III Asia conquers the world: the Singapore girl branding a country Asian hotels - a question of staying power a brand fragmented JollyJungles - the Sarawak story an airport brand that didn't take off the next wave. Part IV The world conquers Asia: when giants roamed the earth what makes Asia tick? Mamasan knows best from Stuttgart with love communicating in China food for thought. Part V Work in progress: the new Asian rulebook future truths." @default.
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- W655990176 date "2001-11-01" @default.
- W655990176 modified "2023-09-24" @default.
- W655990176 title "Asian Branding: A Great Way to Fly" @default.
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