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- W656016814 abstract "For automated enforcement programs to be effective and efficient, agencies need to actively promote and control them from start-up through maturity. Developing distinct management and promotional objectives helps ensure red light camera programs provide value throughout their life cycles. The City of Wilmington, N.C. SafeLight program, which was launched in March 2000, shows that a creatively run program can reduce collisions and injuries, enjoy public support, and fund traffic safety initiatives. Beyond improving safety at signalized intersections, automated enforcement programs also offer municipalities a variety of opportunities to educate motorists about the dangers of aggressive driving. The City promotes SafeLight to the public through annual reports, programs on the City television channel, billboards, regular press releases, and a popular 'photo of the week' segment on a television news program. Creative marketing and frequent safety messages through various distribution channels help SafeLight enjoy strong public support - 85% of Wilmington, N.C. residents believe the program is beneficial to the community. SafeLight also generates significant revenue for the City. It funds visible safety initiatives such as intersection improvements and neighborhood traffic calming. This helps bolster public support as motorists understand that SafeLight benefits Wilmington in two ways - fewer collisions and new safety projects." @default.
- W656016814 created "2016-06-24" @default.
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- W656016814 date "2003-03-01" @default.
- W656016814 modified "2023-09-26" @default.
- W656016814 title "MANAGING AUTOMATED ENFORCEMENT PROGRAMS" @default.
- W656016814 hasPublicationYear "2003" @default.
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