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- W657241507 abstract "Foreword ix A Quick Introduction to Reading This Book xi 1 Where Were You When It All Changed? 1 2 Understanding Social Customer Behaviour 17 3 The Ecosystem for Social Customer Service 37 4 The Roadmap for Social Customer Service 61 5 Using Peer-to-Peer Support in Your Service Strategy 115 6 How to Use Facebook for Social Customer Service 145 7 How to Use Twitter as a Service Channel 165 8 Reputation and Crisis Management 185 9 The Legalities of Social Interaction 199 10 One Agenda: PR, Marketing and Customer Service Working Together 219 Ending or Beginning? 229 Index 231" @default.
- W657241507 created "2016-06-24" @default.
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- W657241507 date "2013-10-23" @default.
- W657241507 modified "2023-09-27" @default.
- W657241507 title "Delivering Effective Social Customer Service: How to Redefine the Way You Manage Customer Experience and Your Corporate Reputation" @default.
- W657241507 hasPublicationYear "2013" @default.
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