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- W657696870 abstract "Part 1. Strategic Marketing: Concepts, Processes and Challenges. The Strategy/Marketing Interface. The Strategy Marketing Planning Process. Challenges: Old Dogs xxx New Tricks. Part 2. Case Studies." @default.
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- W657696870 date "1996-01-01" @default.
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- W657696870 title "Strategic marketing : cases, concepts and challenges" @default.
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