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• W6581208 abstract "Those who know me know that I have a background and an interest in music, and in particular contemporary music. I was recently asked by a friend from my musical circles, who did not know much about McLuhan to explain McLuhan and his work. I started my explanation with an off-the-cuff, somewhat flippant response--one, which, at the time, I did not realize was as valid as I have come to think of it in hindsight and with a bit more reflection. My response was to say Marshall McLuhan was like the Bob Dylan of academic circles during his time. Let me try to justify the validity of this comparison by making three points. First, McLuhan's persona as a scholar and public intellectual was a by-product of his work (1951, 1962, 1964, 1969; McLuhan & Fiore, 1967): his striking, iconoclastic, and original approach to scholarship and the presentation of scholarship, on the page and in person, and the resulting recon-ception of the very nature of what it means to be a scholar. The same can be said of Dylan (at least at the start of his career) and his striking, iconoclastic, and original approach to what it meant to be a folksinger, a protest singer, and most importantly a songwriter. Second, as a result, it becomes difficult for us to think about the work and contribution of each man in isolation from the man himself; from the creator--that even in Dylan's case we have a hard time separating the knower from the known, and certainly the medium from the message. Third, the question arises about the ways and extent to which each man's persona might itself be something of a creation. And this of course leads to another question: If the public persona is a creation, how much of this creation is deliberate, calculated, and knowing? How much of the public figure is an invented character? Or, on the other hand, how much of the development of this public figure simply and organically happened? What all of this has to do with GS is, I think, obvious. For much of what GS is about for those who self-identify as general semanticists is bound up in the work, and in the person, of Count Alfred Korzybski (1921, 1933). Of course, there are other significant movers and shakers in the GS tradition, and I know I am preaching to the already converted when I invoke names such as Wendell Johnson (1980) and S.I. Hayakawa (Hayakawa & Hayakawa, 1989). However, Korzybslci is the founding father and the towering intellectual figurehead. It is as though Korzybski's work is in a very real sense the Torah of this great tradition and that all of the rest is Talmudic; that all of the rest is merely commentary. I also say this as someone who was trained under the influence and sway of two somewhat similar intellectual traditions: McLuhan studies and media ecology--wherein doctrinaire media ecology is entirely bound up in the work and contributions of Neil Postman (1970, 1974, 1976, 1979, 1985, 1992; Postman, Weingartner, & Moran, 1969). I began above by considering the conundrum of McLuhan: Is McLuhan's significance a matter of the ideas he offered and left to us? Or is it a matter of the presentation of these ideas through the vessel that was the man? Or are the two inseparable? With Postman, the same questions arise. Neil was a charismatic figure as a teacher, public speaker, and writer; he was almost rabbinical. He was also a gifted writer who wrote with exceptional clarity and wit about weighty ideas and issues. And he was looked down upon by many other academics for this very reason. (And of course, we could argue that they were just jealous of his talent ... and his book sales.) Moreover, I can point to the same conundra with respect to any number of thinkers and practitioners across the arts, humanities, and social sciences. We still study and write about the works of William Shakespeare almost 400 years after his death--and he wrote only 36 (or 37, or 38) plays, 154 sonnets, and 2 epic poems. Shakespeare even has an entire scholarly journal devoted to his legacy and work: the Shakespeare Quarterly, published out of Johns Hopkins University. …" @default.
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• W6581208 date "2014-01-01" @default.
• W6581208 modified "2023-09-26" @default.
• W6581208 title "The Cult/ure of Personality" @default.
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