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- W658281736 abstract "List of Downloadable Materials vii Preface ix About the Authors xv Introduction: The MBA Degree Experience 1 1 Accounting Principles 8 2 The Principles of Economics 28 3 Introduction to Business Ethics 47 4 Marketing Management 63 5 Financial Management 83 6 Operations Management 111 7 Managing People 134 8 Supply Chain Management 156 9 Strategy Defining and Developing Competitive Advantage 169 10 Financial Analysis and Firm Valuation 187 11 Consumer Behavior 216 12 New Product Creation 227 13 Entrepreneurship 243 14 Emerging Markets and Development 259 15 Enterprise Risk Management 277 16 Leading from the Middle 301 17 Managing Teams 314 18 Starting Your New Career with an MBA 332 Index 339" @default.
- W658281736 created "2016-06-24" @default.
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- W658281736 date "2010-01-01" @default.
- W658281736 modified "2023-09-24" @default.
- W658281736 title "The portable MBA" @default.
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