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- W65838049 abstract "The economic and social impact of Millennial (Gen Y) purchasing power has been monumental in the past decade. Many companies are now required to consider this group first when forming brand creative and communications strategies. What is a Millennial? Consumers born from 1977-1994 fall into this buyer category. They are making a huge impact on…" @default.
- W65838049 created "2016-06-24" @default.
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- W65838049 date "2012-01-01" @default.
- W65838049 modified "2023-09-27" @default.
- W65838049 title "Building Brand Trust With Millennials" @default.
- W65838049 hasPublicationYear "2012" @default.
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