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- W658902482 abstract "This report will, based on the concept of controversial advertising, outline if such communication strategy could create brand awareness and if people perceived such strategy as repulsive and unethical or as socially engaging." @default.
- W658902482 created "2016-06-24" @default.
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- W658902482 date "2003-01-01" @default.
- W658902482 modified "2023-09-27" @default.
- W658902482 title "Controversial Advertising : Consumers`attitudes and perceptions towards controversil advertising" @default.
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