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- W66830069 abstract "The restaurant Industry as a business related with food what become the focus public. Not only to acquiring local customer to taste the foreign food but so acquiring foreign to come into Indonesia and wanted the international food. Any innovation to do by Businesman of food to increase taste food quality and demanding the nice atmosphere for customer. The firm compete to make strategy to get customer attention, the one is brand strategy. Hema Dutch Resto is a Holland Resto in Indonesia what having concept of Holland country and provide the food of Holland taste. HDR providing Holland’s menu wich combine with International’s menu. 8 years latter for the HDR is urgent to know customer perceptions towards brand image HDR therefore to keep the present strategy to acquiring customer. The Aim research is to measured customer perception towards Brand Image HDR so The firm can do looking the factor determinand of Brand strategy and brand Equity HDR. Research method used descriptif, data collecting technique with questioner and observation. Statistic tools using factor analysis to looking for Brand image determine factor. Population this research is customer HDR. Sampling technique using accidental sampling. Amount of sample is 200 customers. Result of this research given conclution is brand image accepted determinand 4 factor which is perceived quality services, Brand awareness, perceived quality product and brand Strategy." @default.
- W66830069 created "2016-06-24" @default.
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- W66830069 date "2009-03-14" @default.
- W66830069 modified "2023-09-27" @default.
- W66830069 title "CONSUMER PERCEPTION ANALYSIS TOWARDS BRAND IMAGE HEMA DUTCH RESTO" @default.
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