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- W67339932 abstract "본 연구의 주요 목적은 브랜드퍼스낼러티가 휴먼퍼스낼러티에 의해서 어떻게 반응하는지에 대한 것이다. 그리고 두 개념이 유사할수록 소비자의 브랜드에 대한 평가와 선호도에 어떠한 영향을 미치는지에 대하여 심도 있게 파악하고자 함에 있었다. 브랜드퍼스낼러티와 휴먼퍼스낼러티의 일치성이 소비자의 브랜드선호도에 어떠한 영향을 미치는지 알아보기 위해 가설을 제시하고..." @default.
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- W67339932 date "2011-10-01" @default.
- W67339932 modified "2023-09-23" @default.
- W67339932 title "Brand Preferences Impact of Congruence between Brand Personality and Human Personality" @default.
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