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• W67969968 abstract "Context: Given the huge performance potential of automated driving systems, other nonautomotiveplayers such as technology companies with Google in the lead pursue the idea of selfdrivingcars. Whereas traditional industry incumbents such as Mercedes-Benz, VW and BMW workon the development of semi-autonomous driving systems that assist the driver with the driving task,Google intends to bring fully-autonomous vehicles to market that does not only help but completelyreplace the driver whose role shifts from being an active driver to a mere car passenger that ischauffeured around from A to B.Objective: This study examines to what extent consumers are prepared to adopt Google’s selfdrivingcar instead of a conventional vehicle and what factors influence variation in consumers’adoption intentions. Therefore, this study proposes and tests a research model that integratesconcepts present in the technology acceptance management literature and consults previousresearch on automated driving systems.Method: To explore consumers’ perceptions of Google’s self-driving car, a qualitative contentanalysis of blog data was conducted. The results of the content analysis and previous researchfindings were used to develop an online questionnaire that yielded 421 valid cases. Thereby, thequalitative data can be cross-checked by the survey results which increases the trustworthiness ofresearch findings.Results: By means of Pearson product-moment correlation coefficients, the results indicatesignificant relationships between the constructs assessed, showing that the intention to adoptGoogle's self-driving car instead of a conventional vehicle is influenced by the characteristics of theinnovation, the personality of the individual, the driving environment as well as Google’s corporatereputation. Stepwise multiple linear regression analysis demonstrated that perceived usefulness wasthe strongest significant predictor of adoption intention, accounting for 60,8% of the variance inbehavioural intention. Questionnaire item „The whole point of owning a car is independence anddriving enjoyment. I'm never letting Google's self-driving car do my driving“ accounted for anadditional 10,2% of the variance in adoption intention.Conclusion: This is the most comprehensive and up-to-date study of the main drivers that influencevariation in consumers’ intention to adopt Google’s self-driving car instead of a conventionalvehicle. Future scholars could return to this framework and validate it in other cultural contexts orwith different types of consumers." @default.
• W67969968 created "2016-06-24" @default.
• W67969968 creator A5069588617 @default.
• W67969968 date "2014-01-01" @default.
• W67969968 modified "2023-09-27" @default.
• W67969968 title "Mobility 4.0: Are Consumers Ready to Adopt Google's Self-driving Car?" @default.
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• W67969968 hasPublicationYear "2014" @default.
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