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- W6841246 abstract "In today's competitive environment utilities must seek new strategies to insure future growth. Economic development is but one of many utility strategies being implemented today. Traditionally, most utility economic development efforts involve the recruitment of targeted industries. This recruitment strategy involves the identification of attractive industries and companies, and subsequent marketing efforts to encourage company relocation or expansion in the utility's service territory. This strategy is the most practiced by utilities, yet ironically it has been judged as relatively ineffective. The purpose of this study is to evaluate the merits of utilities refocusing their economic development efforts on a new strategy currently employed by state and local growth organizations and oriented toward business retention and expansion rather than industrial targeting and recruitment. Many utilities have retention/expansion strategies, but target them at their largest industrial customers. The focus of this article is on the value of small business retention/expansion activities and the feasibility of implementing a successful plan." @default.
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- W6841246 date "1990-08-02" @default.
- W6841246 modified "2023-09-26" @default.
- W6841246 title "Electric utility growth: The small business connection" @default.
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