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- W68840091 abstract "In the developed nations of Europe, and in the USA, it has long been assumed that television should address children. Thus, notions of what ‘children’ are have been constructed, and children are routinely discussed as an audience category and as a market for programmes. A fundamental set of conceptions of childhood, originating in the late eighteenth century, links the unstated ideological assumptions of the great majority of programme producers, television programme buyers and executives, and parents, politicians and commentators.1 In this respect, the chapter’s focus on the construction of childhood in television has many links with the other chapters in this book. For adults’ assumptions about childhood also inform literature that constructs children as textual subjects and addressees. Childhood has been seen as a life-stage in which emergent subjectivities are predisposed to immorality or amorality, and irrational behaviour, so that adult supervision of children’s development is required. Conversely, the child is also understood as innocent, authentic and pure. Affected by these competing and contradictory discourses about childhood, adult television pro-fessionals who have produced and distributed animated programmes have addressed children in a range of ways." @default.
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- W68840091 date "2011-01-01" @default.
- W68840091 modified "2023-09-24" @default.
- W68840091 title "Television for Children: Problems of National Specificity and Globalization" @default.
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- W68840091 doi "https://doi.org/10.1057/9780230307094_10" @default.
- W68840091 hasPublicationYear "2011" @default.
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