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- W6896804 abstract "This thesis analyses tourist brochures as a genre of print media, focusing on the city of Helsinki, the capital of Finland. Drawing on the systemic-functional theory of language by Halliday (1978, 1994), the study conducts a multisemiotic discourse analysis of the collected materials, focusing on language, image, colour, composition and typography. The analysis attempts to show how both content and appearance of the brochures have changed, and which factors have motivated the change in the representation of Helsinki. Treating language and image as semiotic resources, or modes (Stockl 2004), and composition, colour and typography as sub-modes, the theoretical framework of the study emphasises the interaction between modes and sub-modes. This interaction is seen as important for the genre of tourist brochure, due to its capability in the process of meaningmaking in limited semiotic space, which is a typical feature of the genre. The theory of metafunctionality is used to establish links between the verbal and visual elements in the brochures. The analysis, based on systemic-functional grammar, shows a trend of using relational identifying and attributive processes to describe the introduced locations, assigning them with identities or into categories. The portrayed locations or activities introduced using these processes often co-exist in the visual elements. In addition, the analysis presents examples of how composition, colour and typography are used to organise and enhance the content." @default.
- W6896804 created "2016-06-24" @default.
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- W6896804 date "2007-01-01" @default.
- W6896804 modified "2023-09-26" @default.
- W6896804 title "Helsinki: A Multisemiotic Analysis of Tourist Brochures" @default.
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