Matches in SemOpenAlex for { <https://semopenalex.org/work/W69049915> ?p ?o ?g. }
Showing items 1 to 97 of
97
with 100 items per page.
- W69049915 abstract "Brand building is a highly researched phenomenon when it comes to large enterprises in product oriented industries. However, when it comes to small firms and especially the service industry branding is a relatively new topic. This article explores the field of small service firms and their efforts in building their brand. The starting point rests on the creation of an organizational identity which is the values and beliefs that concurrently creates the foundation for the firms internal procedures. The purpose of this study is to get an understanding on how small service firms build their brand. Therefore, this article uses a qualitative approach with multiple cases with responding firms ranging from 2 to 12 employees. This was done in the effort of finding patterns on how brand building is conducted in small service firms. The findings shows that brand building is an important aspect that small service firms place great efforts on and that despite shortages in resources they build their brand by using alternative methods that are less resource intensive. The respondents argue that they have the organization as a base when creating their marketing activities. Important characteristics are consistency, honesty, creativity, integrity and heritage. Together they build a foundation for a unification of the firm that is presented through the brand. A unified organization is then used as a way of branding themselves towards new customers with the help of both reputation gained and word-of-mouth." @default.
- W69049915 created "2016-06-24" @default.
- W69049915 creator A5014833123 @default.
- W69049915 creator A5042279510 @default.
- W69049915 date "2010-01-01" @default.
- W69049915 modified "2023-09-27" @default.
- W69049915 title "Brand building activities in Small Service Firms: A Qualitative Study on Swedish Real Estate Firms" @default.
- W69049915 cites W1505044067 @default.
- W69049915 cites W1506150625 @default.
- W69049915 cites W1527311855 @default.
- W69049915 cites W1563683760 @default.
- W69049915 cites W1969805774 @default.
- W69049915 cites W1974802372 @default.
- W69049915 cites W1980554019 @default.
- W69049915 cites W1985019379 @default.
- W69049915 cites W2001457561 @default.
- W69049915 cites W2024899033 @default.
- W69049915 cites W2032317468 @default.
- W69049915 cites W2041511948 @default.
- W69049915 cites W2048062276 @default.
- W69049915 cites W2062898843 @default.
- W69049915 cites W2063183167 @default.
- W69049915 cites W2075417477 @default.
- W69049915 cites W2088171983 @default.
- W69049915 cites W2091424810 @default.
- W69049915 cites W2129606979 @default.
- W69049915 cites W2131972157 @default.
- W69049915 cites W2143375227 @default.
- W69049915 cites W2144141911 @default.
- W69049915 cites W2168512241 @default.
- W69049915 cites W2266639535 @default.
- W69049915 cites W2582377764 @default.
- W69049915 cites W3124283817 @default.
- W69049915 cites W3147181238 @default.
- W69049915 cites W74386172 @default.
- W69049915 cites W2029239860 @default.
- W69049915 hasPublicationYear "2010" @default.
- W69049915 type Work @default.
- W69049915 sameAs 69049915 @default.
- W69049915 citedByCount "1" @default.
- W69049915 countsByYear W690499152014 @default.
- W69049915 crossrefType "journal-article" @default.
- W69049915 hasAuthorship W69049915A5014833123 @default.
- W69049915 hasAuthorship W69049915A5042279510 @default.
- W69049915 hasConcept C10138342 @default.
- W69049915 hasConcept C136006765 @default.
- W69049915 hasConcept C144024400 @default.
- W69049915 hasConcept C144133560 @default.
- W69049915 hasConcept C162853370 @default.
- W69049915 hasConcept C2524010 @default.
- W69049915 hasConcept C2780378061 @default.
- W69049915 hasConcept C33923547 @default.
- W69049915 hasConcept C36289849 @default.
- W69049915 hasConcept C48798503 @default.
- W69049915 hasConcept C57375061 @default.
- W69049915 hasConcept C82279013 @default.
- W69049915 hasConcept C90673727 @default.
- W69049915 hasConceptScore W69049915C10138342 @default.
- W69049915 hasConceptScore W69049915C136006765 @default.
- W69049915 hasConceptScore W69049915C144024400 @default.
- W69049915 hasConceptScore W69049915C144133560 @default.
- W69049915 hasConceptScore W69049915C162853370 @default.
- W69049915 hasConceptScore W69049915C2524010 @default.
- W69049915 hasConceptScore W69049915C2780378061 @default.
- W69049915 hasConceptScore W69049915C33923547 @default.
- W69049915 hasConceptScore W69049915C36289849 @default.
- W69049915 hasConceptScore W69049915C48798503 @default.
- W69049915 hasConceptScore W69049915C57375061 @default.
- W69049915 hasConceptScore W69049915C82279013 @default.
- W69049915 hasConceptScore W69049915C90673727 @default.
- W69049915 hasLocation W690499151 @default.
- W69049915 hasOpenAccess W69049915 @default.
- W69049915 hasPrimaryLocation W690499151 @default.
- W69049915 hasRelatedWork W1150214495 @default.
- W69049915 hasRelatedWork W1570890981 @default.
- W69049915 hasRelatedWork W1685689221 @default.
- W69049915 hasRelatedWork W1815945201 @default.
- W69049915 hasRelatedWork W2035735734 @default.
- W69049915 hasRelatedWork W2269099092 @default.
- W69049915 hasRelatedWork W2463313750 @default.
- W69049915 hasRelatedWork W2577116271 @default.
- W69049915 hasRelatedWork W2888338721 @default.
- W69049915 hasRelatedWork W2928175776 @default.
- W69049915 hasRelatedWork W2986591068 @default.
- W69049915 hasRelatedWork W3008595722 @default.
- W69049915 hasRelatedWork W3122467494 @default.
- W69049915 hasRelatedWork W3144337187 @default.
- W69049915 hasRelatedWork W3198418588 @default.
- W69049915 hasRelatedWork W606692196 @default.
- W69049915 hasRelatedWork W608874985 @default.
- W69049915 hasRelatedWork W88876701 @default.
- W69049915 hasRelatedWork W1758778374 @default.
- W69049915 hasRelatedWork W1952769970 @default.
- W69049915 isParatext "false" @default.
- W69049915 isRetracted "false" @default.
- W69049915 magId "69049915" @default.
- W69049915 workType "article" @default.