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- W69377837 abstract "The field of manufacturing is mainly concern with the creation of products for consumers who demand these items. At Indiana State University’s Advance Manufacturing Management (AMM) Program, phases of the entire value chain are emphasized to students in a senior level undergraduate course structured as a simulated industrial manufacturing company (SIMCO). The course entails design, prototyping, manufacturing and finally marketing of a product. While the first three phases are easily emphasized the final phase, marketing, lacks a holistic strategy that embodies the previous activity. Marketing activities are therefore disjointed, in turn, affecting the potential revenue of the product. This research project originated as a demonstration and proof of concept- human-computer interaction and marketing strategies become equally valuable as the product in the later stages of the value chain, where ecommerce is integrated." @default.
- W69377837 created "2016-06-24" @default.
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- W69377837 date "2014-01-01" @default.
- W69377837 modified "2023-09-23" @default.
- W69377837 title "The Value of User Centered Design in Product Marketing: A Simulated Manufacturing Company Product Offering Market Strategy" @default.
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- W69377837 doi "https://doi.org/10.1007/978-3-319-07293-7_56" @default.
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