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- W69417114 abstract "RAYMOND GOZZI, JR. [*] WITH ALL THE EXCITEMENT and apprehension over the Millennium change, the decade of the 1990s has received little attention. There are no generally agreed-upon themes, icons, or nicknames for the decade. This is partly because it has been a somewhat formless time. Part of it was spent waiting for the new Millennium, the Y2K problem being the technological equivalent of the end-of-the-world expectations of Medieval Europeans as the year 1000 approached. In 1993 I wrote an ETC article, Nineties -- an Empty Metaphor Waiting to be Filled. It has been twice reprinted elsewhere, but I have seen no reason to change the basic premise of the title -- there has been no moment or unifying theme to this decade. This formless quality of the decade was illustrated well in a vote taken by the U.S. Postal Service in 1999 to determine the subjects of stamps to commemorate the decade. First place went to cellular phones, with about 214,000 votes. Second place went to the movie Titanic, with 210,000 votes. Third place was recovering species, 193,000 votes. (Schmid, 1999.) As I write this, it is Summer, 1999, and we're running out of time for defining moments. So I will concentrate on two themes which I think come closest to defining the decade of the Nineties. First, I will consider Decade, as proposed by David Kamp in the February, 1999, Vanity Fair. Then I will turn to my personal choice -- the Downsizing Decade. In David Kamp makes a strong case for the tabloidization of United States culture during the Nineties. In this period, sensationalist tabloid content went mainstream, as network news anchors and respectable newspapers went head to head with the supermarket tabloids to cover scandalous stories. Kamp sees the Nineties as set apart from earlier decades by two factors: advanced technology and increased vulgarity. Just a list of the decade's tabloid-like stories which made it into mainstream media is sobering. These stories made their splash, often providing several weeks worth of titillating revelations, before settling into the inevitable oblivion of satiation. Kamp dates the beginning of the Decade with the 1991 arrest of Pee-Wee Herman, a children's television character, in an adult theater in Florida. This is when the carnival-like coverage began, producing a stream of follow-up stories, psychologists' opinions, and barroom jokes around the country. That autumn, the Clarence Thomas hearings took place, with their he-said she-said drama of national network testimony. Then came the William Kennedy Smith trial, Amy Fisher and Joey Buttafuoco, Lorena and John Wayne Bobbitt, Tonya Harding and Jeff Gillooly, Gennifer Flowers, the Menendez Brothers trials, Hollywood Madam Heidi Fleiss, the Rodney King videotape, Woody Allen's marital difficulties, Kurt Cobain's suicide. This only brings us to mid-decade, where we got the O. J. Simpson murder case, which lasted longer and took up more media attention than any other event, with the possible exception of the Starr Report's protracted revelations about Bill and Monica (and others). The second half of the decade featured the deaths of Princess Diana, JonBenet Ramsey, the Heaven's Gate cult, and seventeen students and one teacher at Colombine High School in Colorado. Into this sensationalistic stew, add major violence in Iraq, Yugoslavia, Waco, and Oklahoma City. The only problem I have with the Tabloid metaphor is that it remains focused entirely on the media, and media representations of events in the decade. As Kraft notes, ...you can't help but wonder what's been lurking the whole time in that ignored parallel universe known as (p.75). This is a good point, and one of the things that offered up was a corporate mania for downsizing. Perhaps this is the unsavory reality which the sensationalistic media images were meant to divert us from. …" @default.
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- W69417114 date "1999-12-22" @default.
- W69417114 modified "2023-09-24" @default.
- W69417114 title "THE NINETIES -- the Downsizing Decade" @default.
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