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- W69447140 abstract "Designers in the Canadian home furnishings industry face fierce competition from foreign manufacturers. The designers who are the focus of this study are by and large small business owners who have turned their skill for design and manufacture into a profitable business. While these designers create differentiated products of high quality and adequate cost, they compete directly with foreign cost-based manufacturers who generally market products of adequate quality at low cost. This project examines the current state of the Canadian home furnishings industry overall and the nature of the individual firms participating in this market. With a continuous focus on the Canadian designers, this project explores the option of improving the strategic positioning of the firms typically operated by the designers. With this in mind, the project arrives at a recommendation in the form of a business model that will serve a consortium of Canadian designers. This new venture will brand the individual and will provide professional agency services for the administration, sales, and marketing of high quality Canadian designs. Since these products by definition fall into the category for Canadian cultural activities it is possible to simultaneously consider branding Canada." @default.
- W69447140 created "2016-06-24" @default.
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- W69447140 date "2004-01-01" @default.
- W69447140 modified "2023-09-26" @default.
- W69447140 title "The rationale and business plan for a Canadian designer's guild in the home furnishings industry" @default.
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