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- W70948306 abstract ". Canonical correltotion analysis identified two viewer types. The first viewer type--the one who used television out'of habit, to pass the time, and for entertainment--exhibited sizable levels of television viewing, af#inity (the importance of television in the life of the respondent) , and realism (how realistic the television portrayals were perceived to be). The second viewer type used television to seek information or to learn, but not for escape. This motivational pattern resulted in overall higher levels of television viewing, particularly of talk-interview, news, and game show programs. Multiple regression analyses indicated that motivational structures of television viewing were useful in explaining television viewing levels, affinity, And realism. (Author/RL)" @default.
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- W70948306 date "1981-08-01" @default.
- W70948306 modified "2023-09-24" @default.
- W70948306 title "The Interactions of Television Uses and Gratifications." @default.
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