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- W7125847 abstract "The purpose of this study was to examine international tourists’ destination image of China as represented in travel blog discourse. Data were obtained from blog entries relating to trips to China posted on major travel blog sites. Content analysis facilitated by Atlas.ti 6.0 was performed on a total of eighty-nine China-related travel blogs. The study identified the most frequently discussed aspects of tourists’ experiences in China. The results also indicated that the blog authors had mixed images of China, which was consistent with the conclusion of paradoxical images of China drawn by Xiao and Mair (2006). Marketing implications for China’s tourism development based on the results were discussed." @default.
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- W7125847 date "2011-01-01" @default.
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- W7125847 title "Depicting Image of China as a Tourism Destination: A Travel Blog Approach" @default.
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