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• W71303541 abstract "Drawing upon the chapters from this volume for exemplars, this chapter provides a critical appreciation of Computer-Aided Text Analysis (CATA), a method that analyses texts that occur naturally or are evoked by the researcher, where the underlying approach is usually positivist in nature and the focus is on studying the presence of certain concepts that are inductively or deductively derived, with software playing a key role in identifying and quantifying the presence of concepts in text. The first section considers some of the major characteristics and differences in CATA approaches to issues such as latent vs.manifest content and the interpretation of the content of communications from either a tone or attention perspective. The second considers enduring, widely accepted assumptions about CATA that centre upon the existence of intimate associations between words and underlying psychological constructs, and between word frequencies and the importance or centrality of constructs in cognitive processes. The final section considers enduring challenges and opportunities including the complex and vexed issues of impression management and textual context. The authors conclude that in relation to the study of the language of corporate life, CATA can be viewed as a glass half-full rather than half-empty." @default.
• W71303541 created "2016-06-24" @default.
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• W71303541 date "2014-01-17" @default.
• W71303541 modified "2023-09-23" @default.
• W71303541 title "From Words to Integers and Beyond in Corporate Life" @default.
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• W71303541 doi "https://doi.org/10.4018/978-1-4666-4999-6.ch019" @default.
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