Matches in SemOpenAlex for { <https://semopenalex.org/work/W71405821> ?p ?o ?g. }
Showing items 1 to 77 of
77
with 100 items per page.
- W71405821 abstract "For one-quarter/semester, senior/graduate-level courses in Distribution Channels, Marketing Channels, or Marketing Systems. This best-selling text has a new look and a new author helping to keep this classic at the leading edge of Channels research. Using examples taken from all over the world, this text shows students how to design, develop, and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing, and controlling the alliances among the institutions, agencies, and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service—both for the end-users they serve and the organizations that comprise them." @default.
- W71405821 created "2016-06-24" @default.
- W71405821 creator A5053663683 @default.
- W71405821 creator A5082290814 @default.
- W71405821 date "2001-01-01" @default.
- W71405821 modified "2023-09-24" @default.
- W71405821 title "Marketing Channels, 6th Ed. (Маркетинговые каналы)" @default.
- W71405821 hasPublicationYear "2001" @default.
- W71405821 type Work @default.
- W71405821 sameAs 71405821 @default.
- W71405821 citedByCount "0" @default.
- W71405821 crossrefType "journal-article" @default.
- W71405821 hasAuthorship W71405821A5053663683 @default.
- W71405821 hasAuthorship W71405821A5082290814 @default.
- W71405821 hasConcept C110121322 @default.
- W71405821 hasConcept C127162648 @default.
- W71405821 hasConcept C127413603 @default.
- W71405821 hasConcept C134306372 @default.
- W71405821 hasConcept C144133560 @default.
- W71405821 hasConcept C162853370 @default.
- W71405821 hasConcept C166957645 @default.
- W71405821 hasConcept C192975520 @default.
- W71405821 hasConcept C2776094799 @default.
- W71405821 hasConcept C2780378061 @default.
- W71405821 hasConcept C2780795282 @default.
- W71405821 hasConcept C33923547 @default.
- W71405821 hasConcept C48891531 @default.
- W71405821 hasConcept C58546491 @default.
- W71405821 hasConcept C76155785 @default.
- W71405821 hasConcept C85079727 @default.
- W71405821 hasConcept C93032411 @default.
- W71405821 hasConcept C95457728 @default.
- W71405821 hasConceptScore W71405821C110121322 @default.
- W71405821 hasConceptScore W71405821C127162648 @default.
- W71405821 hasConceptScore W71405821C127413603 @default.
- W71405821 hasConceptScore W71405821C134306372 @default.
- W71405821 hasConceptScore W71405821C144133560 @default.
- W71405821 hasConceptScore W71405821C162853370 @default.
- W71405821 hasConceptScore W71405821C166957645 @default.
- W71405821 hasConceptScore W71405821C192975520 @default.
- W71405821 hasConceptScore W71405821C2776094799 @default.
- W71405821 hasConceptScore W71405821C2780378061 @default.
- W71405821 hasConceptScore W71405821C2780795282 @default.
- W71405821 hasConceptScore W71405821C33923547 @default.
- W71405821 hasConceptScore W71405821C48891531 @default.
- W71405821 hasConceptScore W71405821C58546491 @default.
- W71405821 hasConceptScore W71405821C76155785 @default.
- W71405821 hasConceptScore W71405821C85079727 @default.
- W71405821 hasConceptScore W71405821C93032411 @default.
- W71405821 hasConceptScore W71405821C95457728 @default.
- W71405821 hasLocation W714058211 @default.
- W71405821 hasOpenAccess W71405821 @default.
- W71405821 hasPrimaryLocation W714058211 @default.
- W71405821 hasRelatedWork W1495202715 @default.
- W71405821 hasRelatedWork W1501868071 @default.
- W71405821 hasRelatedWork W1559973885 @default.
- W71405821 hasRelatedWork W2072226039 @default.
- W71405821 hasRelatedWork W2089590380 @default.
- W71405821 hasRelatedWork W2103454588 @default.
- W71405821 hasRelatedWork W2188132060 @default.
- W71405821 hasRelatedWork W2264742043 @default.
- W71405821 hasRelatedWork W2313105328 @default.
- W71405821 hasRelatedWork W2372969631 @default.
- W71405821 hasRelatedWork W2898548885 @default.
- W71405821 hasRelatedWork W2906904291 @default.
- W71405821 hasRelatedWork W2964414937 @default.
- W71405821 hasRelatedWork W3027525260 @default.
- W71405821 hasRelatedWork W3032227323 @default.
- W71405821 hasRelatedWork W3097667971 @default.
- W71405821 hasRelatedWork W3125119708 @default.
- W71405821 hasRelatedWork W4862795 @default.
- W71405821 hasRelatedWork W638601086 @default.
- W71405821 hasRelatedWork W3119709473 @default.
- W71405821 isParatext "false" @default.
- W71405821 isRetracted "false" @default.
- W71405821 magId "71405821" @default.
- W71405821 workType "article" @default.