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- W71420034 abstract "Publisher Summary Markets for farm-raised catfish have grown, developed, and evolved as an integral part of the growth of the overall industry. Catfish from the Mississippi River and its tributaries have constituted a preferred food for many years for people living in southern areas, particularly in the lower Mississippi River drainage. Catfish farmers tapped into the existing demand and market channels for wild-caught catfish by demonstrating that farm-raised supply could be provided on a consistent basis. The Catfish Institute (TCI) survey indicated that in 1994/95 Americans were eating more catfish in restaurants than at home. TCI responded in 1996 with an educational effort on preparing catfish in ways other than the traditional fried methods to target ”white tablecloth” restaurants. These programs targeted professional culinary schools, catering businesses, contract food services, professional chefs, and college/university food services. These programs have been successful in introducing catfish to restaurant menus and enhancing the image of catfish by restaurant patrons." @default.
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- W71420034 date "2004-01-01" @default.
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- W71420034 title "21 Marketing and economics" @default.
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- W71420034 doi "https://doi.org/10.1016/s0167-9309(04)80023-1" @default.
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