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- W72949102 abstract "A trademark can be a valuable asset which potentially may endure forever. It serves to distinguish the product of one manufacturer from that of another, guarantees uniform product quality and helps advertise and sell the product with which it is employed. These substantial benefits may be lost, however, through improper use resulting in dilution or destruction of the mark. There are numerous instances of trademarks being converted from valuable private assets to generic terms within the public domain. Among the better known marks which have met this fate are escalator, aspirin, cellophane, linoleum, mineral oil and mimeograph. In order to prevent the loss of meaningful trademark rights, it is necessary to combine an understanding of proper trademark use with a diligently pursued, efficient plan for trademark administration. Regretfully, many people exposed to potential trademark usage problems, including many lawyers in general practice, lack a basic appreciation of the objectives of proper trademark use and the manner by which these objectives might be attained. As a result, they lack the ability to recognize departures from proper practice. Such departures may threaten the future value of the trademark. It is hoped that the guidelines presented in this article will provide a basis for improved understanding of the manner in which a trademark should be employed, as well as a greater ability to recognize trademark problems arising from improper" @default.
- W72949102 created "2016-06-24" @default.
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- W72949102 date "2016-01-01" @default.
- W72949102 modified "2023-09-27" @default.
- W72949102 title "PRESERVE AND PROTECT YOUR TRADEMARK" @default.
- W72949102 hasPublicationYear "2016" @default.
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