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- W7301610 abstract "Marketing, world over, evolved from primitive and simple transactions to lengthening and complex chains. Today, it is on the threshold of yet another round of transformation marked by vertical coordination, improved technology and altered managerial practices.KeywordsSupply ChainTransaction CostChannel LengthVertical IntegrationVertical CoordinationThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves." @default.
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- W7301610 date "2013-01-01" @default.
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- W7301610 title "Evolution and Reconstitution of Markets" @default.
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- W7301610 doi "https://doi.org/10.1007/978-81-322-1572-1_2" @default.
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