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- W73070610 abstract "Since its origin, the definition of marketing has evolved to adapt to the ongoing changes in the economy, politics, society, environment or technology, among other knowledge, currently focusing in networks and servicedominant logic after decades of debate about its scope and broadening, decades during which exchange paradigm remained intact. Given the relevance of this scientific discipline, the main objective of this work will be focused on analysing its historic evolution and that of its conceptualization, limiting our research to know about the main progress experimented by marketing in the period comprised between the 60s and present time, identifying the most relevant theoretical contributions." @default.
- W73070610 created "2016-06-24" @default.
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- W73070610 date "2014-01-01" @default.
- W73070610 modified "2023-09-26" @default.
- W73070610 title "EVOLUCIÓN HISTÓRICA EN LA CONCEPTUALIZACIÓN Y ALCANCE DEL MARKETING" @default.
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