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- W73283332 abstract "The above quote from a recent article posted on CNN.com, titled “Women: Saviors of the world economy?” reflects heightened attention to both the earning power and spending power of today’s women. Economists, product designers, and marketers are turning to women as the consumers who can perpetuate capitalist growth in this post-economic crisis moment. The FemmeDen, a group of women researchers who focus on the gendered implications of product design, write in one of their online publications, “Why is gender important? Women’s continuing evolution combined with their increasing buying power has created an explosive business opportunity in the consumer products industry.” They then point out that women in the U.S., though once “powerless,” are now “powerful,” in that they buy or influence eighty percent of consumer decisions (FemmeDen 2009a)." @default.
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- W73283332 date "2009-01-01" @default.
- W73283332 modified "2023-09-27" @default.
- W73283332 title "On Feminism in the Age of Cosumption" @default.
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