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- W74149918 abstract "This study explains development process of two important online behaviors, including online information search and online purchasing. A decision-making model is integrated into intention theories to develop this studys research model. The research model hypothesizes that development of information search and online purchasing behaviors is evolutionary or in sequential order. Sequential linkages of the two behaviors are based on two underlying assumptions, Theory of Mere Exposure and relationship between perceived risk and information search. Structural equation modeling is used to test this studys hypotheses. The result of this study could be used to provide a better understanding of how, why, and to what extent consumers adopt Internet stores as their sales channel." @default.
- W74149918 created "2016-06-24" @default.
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- W74149918 date "2002-01-01" @default.
- W74149918 modified "2023-09-23" @default.
- W74149918 title "HOW ONLINE INFORMATION SEARCH INFLUENCESONLINE PURCHASING BEHAVIOR: A CAUSAL ANDEFFECT VALIDATION" @default.
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