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- W744335434 abstract "Th e processes of contemporary politics are increasingly informed by ideas and principles that derive from conventional marketing. Th is, we suggest, is intimately connected to the neoliberal ascendancy which characterises the global political environment. In this article we seek to historicise the structural and ideological embedding of economic ideas within the political realm. We argue that marketing both informs and is a product of these changes and that there are important conse quences, notably the further detaching of an already disaff ected public from the electoral process. Conse- quently we conclude that the marketisation of politics has come to represent an ideology of discon- nection." @default.
- W744335434 created "2016-06-24" @default.
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- W744335434 date "2009-01-01" @default.
- W744335434 modified "2023-09-26" @default.
- W744335434 title "An Ideology of Disconnection: for a Critical Political Marketing" @default.
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