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- W747940135 abstract "Because today's college student tends to watch less TV than most other consumer segments, marketers' attempts to reach this somewhat elusive segment often lead to the use of campus newspapers and magazines and/or other campus based promotional activities. The survey results reporled in this manuscript show that a large number of college students do indeed watch TV, and that some of the shows popular among college students are not among usual prime-time programming. The results of this study would suggest that given the right media schedule TV may provide a cost effective medium for reaching the college student market after all." @default.
- W747940135 created "2016-06-24" @default.
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- W747940135 date "1996-07-11" @default.
- W747940135 modified "2023-09-25" @default.
- W747940135 title "Using TV to Reach Generation X" @default.
- W747940135 cites W1586981734 @default.
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- W747940135 doi "https://doi.org/10.1300/j057v03n01_07" @default.
- W747940135 hasPublicationYear "1996" @default.
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