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- W748176146 abstract "The purpose of this study is to survey fabric knowledge about apparel products, and to identify not only clothing purchase criteria but the impact of fabrics on the decision-making process in clothing purchase. The 234 questionnaires were distributed to university students(120 males, 114 females), and were analyzed by frequencies, t-test, and ANOVA. The results are as follows: 1) The students had apparel fabrics knowledge above the average, and there were partially significant differences in the knowledge by genders. 2) They put a higher priority, in purchasing apparel products, on factors such as design, size, color, fabric, and price of clothing than those including ease of care, sewing, and fashion trend. 3) The consideration of fabrics influenced a post-purchase process. 4) Male students showed less concern, except information search process, with the fabric than females in the decision-making process for clothing purchase." @default.
- W748176146 created "2016-06-24" @default.
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- W748176146 date "2004-01-01" @default.
- W748176146 modified "2023-09-23" @default.
- W748176146 title "The Fabric Knowledge and the Selection Criteria & Fabric Impact on Clothing Purchase of University Students" @default.
- W748176146 hasPublicationYear "2004" @default.
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