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- W753608855 abstract "This article suggests a limitation on the use of the term psychographics to those studies utilizing a uniquely marketing oriented assessment technique. The appropriateness of psychometric validation techniques for this form of psychographic method is explored. The argument is proposed that the logic of the psychometric approach is inappropriate to this particular assessment problem. A more appropriate rationale is suggested for the reliability and validity issues, in light of the unusual characteristics and objectives of this emerging technique. The discussion concludes with a suggested rationale for the development of theoretical links between consumer behavior and the behavior being measured with this new approach." @default.
- W753608855 created "2016-06-24" @default.
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- W753608855 date "2015-01-01" @default.
- W753608855 modified "2023-09-27" @default.
- W753608855 title "Psychographics: Valid by Definition and Reliable by Technique" @default.
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- W753608855 doi "https://doi.org/10.1007/978-3-319-16976-7_39" @default.
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