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• W755398807 abstract "Every day, amateur consumers buy art and craft supplies from stores like Michael's Arts & Crafts, collect camera accessories to help demonstrate their originality in photography, or get software to facilitate the production of their own musical compositions or video collages. Consumer resources (e.g., time, effort and money) committed to such purposefully creative consumption are often considerable. So it leads to the question: why do consumers engage in proactive creativity? Drawing on Terror Management Theory, this research seeks to understand one unconscious driver of creative consumption: existential thoughts which ebb and flow with an individual's life changes, societal events, and media portrayals. In particular, we investigate under what circumstances mortality salience does and does not stimulate creative consumption.Conceptual BackgroundMortality Salience and Creative ConsumptionTerror Management Theory seems to suggest mortality salience's boost on interest in creative consumption. This theory deems unconscious mortality fear as a driving force of various human behaviours and proposes a dual-component model of attaining self-esteem and bringing mortality fear under control. First, an individual needs to subscribe to a worldview. Second, he/she needs to ascertain the belief that he/she lives up to the cultural standards prescribed by that particular worldview. A higher level of self-esteem, whether dispositional or experimentally induced, has been shown to buffer mortality anxiety (Greenberg et al., 1993). Terror Management Theory contends that due to its protective function, when reminded of their mortality, people strive to enhance self- esteem. Experimental data over two decades repeatedly show that mortality salience leads to various forms of self-esteem striving (for a review, see Pyszczynski et al., 2004).Being creative is a source of self-esteem in many cultures, especially valued in current American society. Because mortality salience stimulates self-esteem striving, and because expressing one's creativity may help enhance one's self-esteem, it follows that mortality salience would amplify one's interest in being creative. With consumption as the focus, this research represents the first attempt to experimentally test the causal link between mortality and creativity:H1: Mortality salience increases individuals' interest in creative consumption.Note that H1 focuses on mortality salience's effect at a very basic level. Competition for consumers' attention, time and energy is not considered.The Moderating Effects of Creative Tendency and Levels of Creative ChallengeSome research in existential psychology imply that in the repertoire of mortality anxiety buffers, to some individuals, being creative may not have the same appeal as some other coping mechanisms. Before the audience announces acceptance (if any), the creator stays isolated and cannot connect to them through his/her creative acts. It means that bringing up the prospect of death, the fundamental isolation, may make some people less attracted to creative acts that constitute another form of isolation. Lay epistemic theory cites a different mechanism in leading to the same inference. For people with elevated need for nonspecific closure that is induced by mortality salience, creative activities would not have much appeal compared to non-creative routine activities. Creativity is characterized by infrequency, originality, and deviation from the norm, which is inherently riddled with uncertainty. When mortality is salient, for individuals who are not accustomed to embracing creative challenges, creative activities may aggravate those feelings of uncertainty elicited by death.Does mortality salience spur or suppress creativity? There may be room for both perspectives, given the right conditions. More creatively prepared individuals have more skills and experiences to utilize, which may offset the downside of creativity. …" @default.
• W755398807 created "2016-06-24" @default.
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• W755398807 date "2013-07-01" @default.
• W755398807 modified "2023-10-05" @default.
• W755398807 title "Creative Consumption after Mortality Salience: Compared to What, for Whom, What Tasks? And a Time Horizon Issue AUTHORS:" @default.
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