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- W755441101 abstract "This study introduces the furniture purchasing b ehaviour model. The study describes the behaviour model and characteristics of decision mak ing and the environmental factors affecting the individuals besides emphasising the family characte r of furniture purchase. We introduce a chapter from the primary research verifying the model that analyses the validity of customer behaviour trends defined as elements of the impersonal environment on the furniture market. We touch on our lifestyle based segmentation model which is elaborated in our work in detail. The method of primary research is quantitative, personal interview. While working out our research model we applied a method that enables multi-level cross-section and cohort analys es. Our work has verified the need for trend researches on the furniture market so we suggest th e construction and the near-future launch of a tren d research system consisting of several modules that reveals the specific factors on the furniture marke t besides verifying the validity of general behaviour trends. consumer behaviour model / trend research / lifesty le" @default.
- W755441101 created "2016-06-24" @default.
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- W755441101 date "2010-01-01" @default.
- W755441101 modified "2023-09-28" @default.
- W755441101 title "Consumer behaviour model on the furniture market." @default.
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