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• W761265493 abstract "CASE DESCRIPTION The primary subject matter of this case concerns cross-cultural relations between the American and Malaysian partners of a high-tech joint project based in Penang, Malaysia. Topics such as cross-cultural communication styles, cultural self-awareness, and preparation/training for cross-cultural joint projects are all explored in the case. Secondary issues include corporate culture and expatriate selection. The case has a difficulty level of 3-5, and is appropriate for junior, senior, and first-year graduate levels. It is designed to be taught in 1-2 class hours and is expected to require 1-2 hours of outside preparation by students. CASE SYNOPSIS This case is based on the actual experiences of an American engineer based in a high tech manufacturing firm in northern California, USA. It focuses on the problems that arise when his U.S.-based team forms a joint project with a Malaysian team based in Penang. The Americans, assuming that the English-speaking Malaysians behave and do business just like Americans do, do not properly prepare themselves to work with the Malaysian culture. They simply believe that the strong organizational culture of their company will provide a framework for a successful joint project. The Americans select a project manager who is successful in the California setting but who turns out to be ineffective at dealing with the natives in Malaysia. His counterpart, a Malaysian engineer, struggles with the American management style which conflicts directly with many characteristics of the Malaysian management style. Culturally-based issues regarding the use of time and communication styles arise on a daily basis when the Americans arrive in Malaysia to do business. The same issues continue to plague both partners as they attempt to communicate long distance after the Americans return home. Even the structuring of work processes is done differently in Malaysia than in California, an issue that frustrates both partners. The two teams struggle to find common ground where they can operate efficiently and effectively. [This case was written as a vehicle for discussion rather than to illustrate either the effective or ineffective handling of business situations. The information in this case is factual and based on actual situations; however, the real names of the company and individuals have been changed. In this case, the word 'Malaysian' is used to mean the inhabitants of Malaysia (which include Chinese, Malays, and Indians).] INSTRUCTORS' NOTES Recommendations for Teaching Approaches This case is designed to stimulate discussion about cross-cultural issues in the management of a joint project of Malaysian and American partners. Although this case is specifically about the high-tech industry and the unique characteristics of the stakeholders, it is general enough to fit most situations involving partners of Malaysian and American origin attempting to manufacture products in Malaysia for export to America. Students are encouraged to research characteristics of both the Malaysian and the American cultures that influence business before reading the case. The instructor may use the following questions, generate another list, or ask students to formulate questions about the case for class discussion. DISCUSSION QUESTIONS WITH ANSWERS 1. What mistakes did the Americans make in dealing with the Malaysians? How could they have prepared for the joint project more effectively? Mistakes included but were not limited to the following issues: a. The Americans assumed business would be conducted in Malaysia in the same way as business is conducted in America (i.e., they projected similarity onto the Malaysians). b. The Americans knew very little about the Malaysian culture or style of doing business. c. The Americans selected Dale, an ineffective team leader, to work with the Malaysians. …" @default.
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• W761265493 date "2004-11-01" @default.
• W761265493 modified "2023-09-27" @default.
• W761265493 title "Cross-Cultural Bugs in a U.S.-Malaysia High-Tech project.(Instructor's Note)" @default.
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