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- W761330322 abstract "The National Association of Insurance Women (NAIW) associations have pioneered drinking and driving awareness programs for teens in nearly 20 states. They have also sponsored art, essay and editorial contests on drinking and driving in high schools. Speakers bureaus, drinking and driving awareness programs in shopping malls and letter-writing campaigns have also been organized. This article focuses on some of the views on drinking and driving expressed by the teenagers in these campaigns, and describes some of the joint activities of the NAIW and the Insurance Information Institute (I.I.I). A survey shows that more than 90 percent of the teenagers have been touched by an automobile accident involving alcohol. The views expressed by the students clearly show that they are concerned about the problem. The joint NAIW/I.I.I. campaign has several dimensions and involves the use of proven communications techniques to help young drivers develop responsible attitudes and habits as part of the multi-year program. While the projects are part of a National Campaign, the program is being carred out at the local level by chapters of the NAIW. Experiences in some local areas are briefly described." @default.
- W761330322 created "2016-06-24" @default.
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- W761330322 date "1983-07-01" @default.
- W761330322 modified "2023-09-27" @default.
- W761330322 title "YOUTHS AND DRUNK DRIVING: AN INDUSTRY REACHES OUT" @default.
- W761330322 hasPublicationYear "1983" @default.
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