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- W762048722 abstract "A study was undertaken to examine how Chinese advertising professionals perceive issues surrounding advertising education. Participants were solicited from advertising agencies in the cities of Beijing and Hangzhou. The findings indicate that Chinese advertising professionals hold a positive attitude towards advertising education and strongly believe that more undergraduate and graduate advertising programmes are needed in China. Degrees from advertising education programmes abroad were also seen in a favourable light and were thought to lead to faster raises and promotions. The results also established an initial picture of the individual and agency demographics of today's Chinese advertising professionals. The implications for Chinese and Western advertising education programmes are discussed." @default.
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- W762048722 date "2000-01-01" @default.
- W762048722 modified "2023-09-25" @default.
- W762048722 title "Advertising education in China: what do the professionals think?" @default.
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- W762048722 doi "https://doi.org/10.1080/02650487.2000.11104786" @default.
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