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- W765006317 abstract "Although the number of users has been growing exponentially in SNSs, some SNSs are facing a financial crisis and might be shut down in the near future. Therefore, understand users' incentives to switch to another SNS has great influence on operators' business performance. The study extended Push-Pull-Mooring migratory theory to explain the switching behaviors of users in SNS. Structural equation modeling will applied to analyze data collected from a filed survey. The result can construct a solid switching framework and help operators to understand their customer better." @default.
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- W765006317 date "2014-01-01" @default.
- W765006317 modified "2023-09-24" @default.
- W765006317 title "THE EFFECTS OF PUSH-PULL-MOORING ON THE SWITCHING MODEL FOR SOCIAL NETWORK SITES MIGRATION" @default.
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