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- W765262451 abstract "This conceptual study analyzes two commencement speeches by global business icons Ratan Tata and Steve Jobs to reconstruct rhetorical strategies mediated by a discourse-analytical framework. It demonstrates through textual analysis how the persuasive content of these texts is framed by the business personas’ modification of business-centric discourse as a brandbuilding exercise through strategic engagement with the audience’s discursive situation." @default.
- W765262451 created "2016-06-24" @default.
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- W765262451 date "2015-07-28" @default.
- W765262451 modified "2023-09-23" @default.
- W765262451 title "The Dual Positioning of Commencement Rhetoric: Discursive Markers in Speeches by Ratan Tata and Steve Jobs" @default.
- W765262451 hasPublicationYear "2015" @default.
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