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- W765410329 abstract "Based on the study it can be concluded that the packaging is very effective impact on consumers, because by the visual buyer quickly notes the product. Buyers pay more and more attention to the quality of packaging, whether it is durable, easy to use and aesthetically pleasing. Packaging in the buying process on the client has a first impression, and this often makes it or would be willing to purchase goods toys. Based on the analysis of the respondents can be concluded that the environment in which they revolve: family, colleagues, friends have an impact on their purchasing choices. They refer to the fashion and trends in a proactive way, succumbing to them. Parents choosing toys for their children are guided by the most content and purpose of trying to take care of their safety. However, children and young people their purchasing decision based on the current fashion, often succumbing opinions of colleagues. However, consistent packaging function, which is the most important in the opinion of the respondents, is the protective function, whose task is to prevent damage to external factors. The impact of packaging on the selection of toys is very important, it highlights the value of toy design and the quality of its implementation. Packaging has become the label of the product, the brand and even prestige." @default.
- W765410329 created "2016-06-24" @default.
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- W765410329 date "2012-01-01" @default.
- W765410329 modified "2023-09-24" @default.
- W765410329 title "Wpływ opakowania na wybór produktu przez konsumenta na przykładzie zabawek" @default.
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