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- W765924713 abstract "This master’s thesis focuses on studying the importance of network relationships and cultural perceptions in business with Russians. The aim of this research is to find out how Finnish SMEs form and develop network ties in Russia. This study also aims at clarifying how cultural perceptions are related to networking strategies. The empirical data of this qualitative research consists of nine personal interviews with employees of two case companies. Both case companies are Finnish SMEs that export industrial products to Russia. All the informants are daily in contact with Russian network partners. The data is analysed by using qualitative content analysis and case study methods. The findings of this study show that networks have an important role in business with Russians. Especially important with Russians are trustful personal relationships. In order to build trustful relationships, Finnish companies need to put effort into forming and developing the relationships by constantly being in contact and spending time with Russian network partners. Good social skills, knowing the issues related to one’s own business, Russian language skills and knowledge of Russian culture are skills that have the biggest significance in networking with Russians. The findings also show that a subsidiary in Russia is important both in networking with Russians and in order to overcome possible challenges that Finnish companies face in the Russian market. However, it is possible to succeed in the Russian market without a subsidiary too, but then even more effort should be put into maintaining network relationships with Russians." @default.
- W765924713 created "2016-06-24" @default.
- W765924713 creator A5011757425 @default.
- W765924713 date "2014-01-01" @default.
- W765924713 modified "2023-09-27" @default.
- W765924713 title "Internationalisation of Finnish SMEs to Russia: network ties and cultural perceptions in focus" @default.
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