Matches in SemOpenAlex for { <https://semopenalex.org/work/W765943169> ?p ?o ?g. }
Showing items 1 to 57 of
57
with 100 items per page.
- W765943169 abstract "This study is about how the use of client insight can maximize the effectiveness of a marketing strategy in an organization. During the study an extensive literature review was done to investigate the role of management in creating a client centric culture by applying theories such as the Five-factor model of personality and the Full Range of Leadership Model proposed by Bass and Avolio (1994). Detailed review on the latest client insight theories and global trends such as neuromarketing, advocacy advertising and law of lens was explored. A client insight research survey was administered to investigate specific aspects of the client centric culture and the implementation of insight driven marketing strategies within Sanlam. The survey found that there is high level of awareness of client centricity within the organisation. However, the implementation of client insight driven strategies in most departments surveyed was unfavourable. Areas identified for improvement were the need for greater awareness, usage of client insight related services and a more active role of management in promoting client centric strategies. Best practices, policies and recommendations with regards to management's role in using client insight, data mining and market intelligence was suggested for the enhancement of the marketing strategy. It was recommended that change agents be incorporated within Sanlam to catalyze the process of entrenching day-to-day client insight driven work performances and management transformation. Further investigation is suggested regarding the incompatible data management technology, which should enable the company to obtain a single view of the client as well as instituting the virtuous cycle in the market research and information department." @default.
- W765943169 created "2016-06-24" @default.
- W765943169 creator A5041864828 @default.
- W765943169 date "2005-01-01" @default.
- W765943169 modified "2023-09-23" @default.
- W765943169 title "The role of client insight in maximising the effectiveness of a client centric marketing strategy at Sanlam." @default.
- W765943169 hasPublicationYear "2005" @default.
- W765943169 type Work @default.
- W765943169 sameAs 765943169 @default.
- W765943169 citedByCount "0" @default.
- W765943169 crossrefType "dissertation" @default.
- W765943169 hasAuthorship W765943169A5041864828 @default.
- W765943169 hasConcept C111919701 @default.
- W765943169 hasConcept C127413603 @default.
- W765943169 hasConcept C144133560 @default.
- W765943169 hasConcept C162853370 @default.
- W765943169 hasConcept C18762648 @default.
- W765943169 hasConcept C41008148 @default.
- W765943169 hasConcept C56739046 @default.
- W765943169 hasConcept C78519656 @default.
- W765943169 hasConcept C98045186 @default.
- W765943169 hasConceptScore W765943169C111919701 @default.
- W765943169 hasConceptScore W765943169C127413603 @default.
- W765943169 hasConceptScore W765943169C144133560 @default.
- W765943169 hasConceptScore W765943169C162853370 @default.
- W765943169 hasConceptScore W765943169C18762648 @default.
- W765943169 hasConceptScore W765943169C41008148 @default.
- W765943169 hasConceptScore W765943169C56739046 @default.
- W765943169 hasConceptScore W765943169C78519656 @default.
- W765943169 hasConceptScore W765943169C98045186 @default.
- W765943169 hasLocation W7659431691 @default.
- W765943169 hasOpenAccess W765943169 @default.
- W765943169 hasPrimaryLocation W7659431691 @default.
- W765943169 hasRelatedWork W1985763259 @default.
- W765943169 hasRelatedWork W1996594848 @default.
- W765943169 hasRelatedWork W2021723987 @default.
- W765943169 hasRelatedWork W2022066876 @default.
- W765943169 hasRelatedWork W2040509876 @default.
- W765943169 hasRelatedWork W2048208472 @default.
- W765943169 hasRelatedWork W2120487333 @default.
- W765943169 hasRelatedWork W2181780559 @default.
- W765943169 hasRelatedWork W2186052766 @default.
- W765943169 hasRelatedWork W2281648141 @default.
- W765943169 hasRelatedWork W2467235266 @default.
- W765943169 hasRelatedWork W2467242326 @default.
- W765943169 hasRelatedWork W2507691477 @default.
- W765943169 hasRelatedWork W2531193501 @default.
- W765943169 hasRelatedWork W2802174249 @default.
- W765943169 hasRelatedWork W2896619855 @default.
- W765943169 hasRelatedWork W2903977215 @default.
- W765943169 hasRelatedWork W2966250927 @default.
- W765943169 hasRelatedWork W867542978 @default.
- W765943169 hasRelatedWork W2622476213 @default.
- W765943169 isParatext "false" @default.
- W765943169 isRetracted "false" @default.
- W765943169 magId "765943169" @default.
- W765943169 workType "dissertation" @default.