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• W76601703 abstract "Purpose – Short product lifetimes has led to formation of a so-called ‘throw-away society’ andexcessive waste. One of the suggested possible solutions to this problem is the development ofnew business models based on product lifetime extension. This thesis examines productlifetime in the contexts of strategy formulation and potential of product lifetime extensionfrom the perspective of producers. In addition, it explores how companies pursue modularproduct design in their strategies in relation to product lifetime extension.Design/methodology/approach – The theoretical part summarizes the literature on productlifetime and obsolescence, strategy formulation and product lifetime extension. To design theresearch, the conceptual model derived from the literature review is deployed. Further, thisthesis explores the expert views towards product lifetime extension stemming from differentscience fields. Moreover, the case study approach is used to investigate managerial practicesand attitudes in three companies that produce durable goods.Findings – The study shows that product lifetime extension driven business models should bebased on services, not leading to increasingly excessive waste generation. However, such aservice approach is more feasible in B2B context, while B2C companies struggle in findingrevenue sources for product lifetime extension. By implementing modular design strategies,B2C companies seek for recurrent revenues and admit that upgradable design aimed atfrequent transactions between company and consumers does not lead to more environmentallysustainable business models.Practical implications – The thesis puts forward some recommendations for companies thatexplore the potential of product lifetime extension. Product lifetime extension should focus onre-thinking customer relationship management, shifting from transactions to relationships.Secondly, upgradable design through modular product lifetime extension represents a solutionto deal with ‘psychological obsolescence’ problem. To strategize for product lifetimeextension, the company should understand the on-going evolvements of consumer needs anddevelop upgrade roadmaps.Originality/value – This thesis considers a broader view of product lifetime extension from astrategy perspective." @default.
• W76601703 created "2016-06-24" @default.
• W76601703 creator A5008120947 @default.
• W76601703 date "2013-08-15" @default.
• W76601703 modified "2023-09-27" @default.
• W76601703 title "Business Potential of Product Lifetime Extension and Modular Product Design Applications" @default.
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• W76601703 hasPublicationYear "2013" @default.
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