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- W76966744 abstract "This paper provides the preliminary findings from a Cooperative Research Centre (CRC) for Sustainable Tourism research project on the role of Visitor Information Centres (VIC) in enhancing tourism yield. The project has two main components: an investigation of knowledge management within a VIC, and the trends and influences of VICs on visitor behaviour. This paper addresses the latter of these two components. Eight VICs were used as the research sites for data collection on visitor behaviour. The findings from these data suggest that VICs have substantial influence on both visitor length of stay and the activities in which visitors engage during their visit and their propensity to return to the destination. The findings also suggest that staff knowledge is extremely important in providing satisfaction to visitors, and also point to the value of VICs promoting local products and merchandise thus encouraging visitors to explore the region. The implications for the development of VICs and their role in enhancing tourism yield are discussed in the paper." @default.
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- W76966744 date "2004-01-01" @default.
- W76966744 modified "2023-09-23" @default.
- W76966744 title "Increasing tourism yield: A study of visitor information centres" @default.
- W76966744 hasPublicationYear "2004" @default.
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